SCOTT TOLLIVER
MARKETING STRATEGIST
Strategic Marketing Leadership That Drives Engagement, Growth, and Brand Success
about me
I’m a senior marketing leader with a proven track record in strategic marketing, demand generation, and multi-channel campaign execution across SaaS, higher education, and financial sectors. I specialize in driving lead generation, boosting brand visibility, and creating data-driven campaigns that deliver measurable ROI. My experience spans collaborating with cross-functional teams to align marketing strategies with business goals, optimizing customer engagement, and building lasting client relationships. From PPC and email marketing to social media and content strategy, I leverage the right mix of digital channels to connect brands with their audiences.
Nelnet Campus Commerce
As Marketing Manager at Nelnet Campus Commerce (March 2021 - November 2024), I led initiatives that drove customer engagement and retention through digital marketing and demand generation strategies. I also developed and executed a national conference strategy, using participant feedback to improve future events. By focusing on analytics and content creation, I ensured our campaigns were targeted and effective. Strong client relationships and video testimonials helped build brand credibility, while cross-department collaboration boosted lead generation and strengthened brand loyalty.
PALO Creative
As Senior Account Manager at PALO Creative (August 2019 - February 2020), I led digital marketing campaigns that generated over $1M in new business and $125K in annual revenue. By leveraging data analysis and targeted content strategies, I enhanced client engagement and ensured campaigns aligned with client objectives. I managed multi-channel marketing efforts, boosting visibility and driving measurable growth. My focus on market analysis refined campaign targeting, while clear communication maintained strong client relationships and seamless execution.
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Diebold-Nixdorf
As Account-Based Marketing Manager at Diebold Nixdorf (August 2017 - August 2019), I developed and executed targeted ABM strategies that boosted customer engagement and retention. My focus on data-driven analysis refined marketing tactics, improving response rates and pipeline development. I created integrated content strategies that empowered the sales team, while cross-functional collaboration on event planning enhanced brand visibility. I also mentored team members, promoting best practices and elevating overall marketing execution.
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PNC Bank
As Regional Marketing Manager at PNC Bank (March 2004 - December 2016), I led targeted marketing initiatives that boosted customer engagement and regional account growth. By integrating data analytics, I optimized campaign strategies, improving ROI and resource allocation. I built partnerships with local businesses to enhance brand recognition through sponsored events and used market performance analysis to refine future campaigns. My focus on mentorship fostered a collaborative team environment, driving consistent success in achieving marketing goals.